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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
•Draw precise lines or smudge them for a smoky feel. •Use as a base to layer with eyeshadow for more depth and dimension. •Use as a shadow by blending out our creamy formula all over the lid •Transform your eye look: buildable formula can take you from day to night. •To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Perversion: Isododecane, Cyclopentasiloxane, PEG/PPG-19/19 Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Nylon-12, C20-40 Alcohols, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol. May Contain: CI 77499 (Iron Oxides), CI 77019 (Mica), CI 77510 (Ferric Ferrocyanide), CI 77266 (Black 2).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 246 Questions
- Q
Will try to rephrase question what color liner looks good with light gray greenish eyes
- Asked by S
- Official Answer By Urban Decay - Brand EngageHello! Finding the perfect eyeliner shade is definitely a personal journey, depending on the look you're aiming for. To discover your ideal shade in our 24/7 Glide-On Waterproof Eyeliner Pencil, we recommend exploring the colors online or in person. Seeing the shades firsthand can make all the difference in finding your perfect match!Was this answer helpful to you
- Q
My pencil says Desperation on the side, but when I tried to order a new one, I don't see that color. Has it been discontinued? What's the closest substitute?. Desperation seems to be a deep charcoal.
- Asked by Curious 72
- Official Answer By Urban Decay - Brand EngageHi there! If you are looking for a deep charcoal color we recommend our shade "Smoke". This shade is a deep matte grey. We hope you enjoy!Was this answer helpful to you
- Q
I have eye color that's light but it's a mix of grey/green /grey/blue What color liner would really bring out such mix as it's always been hard to find one and being older and wearing glasses I really need to bring out my eyes more now .
- Asked by Suesan
- Official Answer By Urban Decay - Brand EngageHello! We're happy you're interested in our 24/7 Glide-On Waterproof Eyeliner Pencil. To ensure you find the most flattering shade for your eye color, we encourage you to visit our website where you can explore the full range of available shades. We're confident you'll find the perfect one!Was this answer helpful to you
- Q
Can you sharpen them?
- Asked by Irma
- Official Answer By Urban Decay - Brand EngageHi there! Thanks for reaching out regarding our 24/7 Glide-On Waterproof Pencil. These pencil are sharpenable! We hope you enjoy!Was this answer helpful to you
- Q
Was the color LOADED discontinued.. I can't find it in any store. I love that color… it made my eyes pop.
- Asked by Sg
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our 24/7 Glide On Eye Pencil. The shade Loaded is currently on the Urban Decay website We hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Queen
- 6Brand Buyer
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10232 results
Great product
Love this
Smooth and does not run
Great pencil with that goes on smooth
Great product
I like the way it glides on and didn' doesn't drag my eye lid
Blue eyeliner UD
This is wonderful! It is so dark as eyeliner and I'm getting pretty old to have dark under the bottom lashes. In one picture, I used it for the eye shadow. In another one, I used it on the bottom. It smears on my bottom lashes by the end of the day, when I use it on the lower lashes. Maybe UD could make an affordable eyecream-primer -in-one. There are a few out there. No just primer. My eyecream is causing the bottom lash eyeliner to smudge or transfer.
literally the only liner that lasts
I've tried so many different eyeliners on my waterline, but this is the only one that actually stayed. For a long time I refused to buy anything but drugstore makeup for the eyes because I wanted to save money, but overtime I wasted more money because I didn't like the formulas. I finally caved and bought Cool Coyote and it's so smooth and long lasting.