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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
Amplify, lengthen + lift lashes for a no-flake, no-smudge finish with the about-face Volumizing Mascara. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.
Benefits
- Strong-hold formula that won't transfer, flake or smudge
- Formulated as an all-in-one primer + mascara
- Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes.
Research Results
- 98% agreed the mascara did not flake*
- 94% confirmed the product wore for up to 14 hours*
- 92% noticed immediately fuller lashes*
- 91% agreed the mascara built dramatic volume*
- 87% agreed lashes looked visibly longer*
- *In a consumer study conducted with 35 participants between the ages of 18-49
Features
- All about-face products are 100% vegan
Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.
Aqua (Water/Eau), Oryza Sativa (Rice/Riz) Bran Wax, Behenyl Alcohol, CI 77499 (Iron Oxides), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnauba), Styrene/Acrylates Copolymer, Butylene Glycol, Aminomethyl Propanediol, Cocos Nucifera (Coconut/Noix de Coco) Oil, VP/Eicosene Copolymer, Glyceryl Stearate, Phenoxyethanol, Oleic/Linoleic/Linolenic Polyglycerides, Microcrystalline Cellulose, Ethylhexylglycerin, Panthenol, Tocopheryl Acetate, Ricinus Communis (Castor) Seed Oil, Cellulose Gum, Sodium Dehydroacetate, Citric Acid, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract.
Free gift with purchase
Free gift with purchase
Online only free choice of Festival Lash with $25 about-face purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this!
I'm 51, and I feel like I've spent my entire life looking for this mascara. I know there are mixed reviews, but here are my observations based on my own personal experience : The wand is everything and I like this wand. It separates my lashes nicely and yhe application is smooth. The mascara isn't ...
Most Helpful Critical Review
Decent, but heavy mascara!
i've worn this mascara for about a week now as a backup option after running out of my go-to's. a few main things stood out to me; - the wand! it looks similar to the telescopic wand and i love that! the application is smooth and there's minimal (pretty much none) clumps. - the formula! this is def...
93 results
Absolutely the best mascara ever!
I was shocked when I tryed this mascara. Luv it so much. So I bought a 2nd one. I feel like buying 5 more.
i have cried alot
this is so waterproof and doesn't
Okay
I think you should make this product less clumpy
Didn't like this at first
Less is more with this mascara. I curl my lashes and apply 2 coats only. My lashes are lengthened and somewhat volumized. If you're looking for a dramatic lash, this mascara won't do that. It just gets clumpy on me with more than 2 coats. It's very hard to remove even with waterproof eye makeup remover. I bought this on sale during Ulta's lash event but wouldn't pay full price for this. Sticking with my elf lash and roll as it doesn't clump, it removes easily, and I don't need my lash curler.
Best mascara I've used
I absolutely love this mascara and I keep repurchasing. It gives good length and volume and the brush separates lashes super nicely. I cannot get enough